AnyBacklink

Find backlinks from sites in your niche.

Find genuine backlink opportunities for free from relevant websites in your niche. Tag your site with three topics, discover verified sites, compare real traffic signals, and connect directly with the owner to agree a backlink.

Link building without the cold outreach. No brokers, no commission, and no automated link placements.

  • Free to join
  • Verified sites only
  • No public directory

Verified websites

Only verified site owners can list a domain, so you know who you’re dealing with.

Topic matching

Choose three topics that describe your site. We’ll show you relevant websites that match at least one.

Traffic signals

Connect Search Console to show a verified traffic range without revealing your exact numbers.

What you actually see

Every listing comes from a verified site owner and includes a short description, three topics, and, when Search Console is connected, a verified traffic range.

Any topics you have in common are highlighted, so you can immediately see why a site matched.

We also treat simple plurals as the same topic, so #watch and #watches will still match without using up an extra topic slot.

Relevance comes first. You decide whether a website and backlink genuinely make sense for your audience.

How link building works on AnyBacklink

A simple process to find backlinks, contact the owner and collaborate with relevant websites.

  1. 1

    Add your website

    Verify your domain and choose the topics that best describe your site.

  2. 2

    Discover relevant sites

    Browse verified websites that match your topics, or search for a specific niche.

  3. 3

    Contact the owner

    Start a conversation and explain where your content could be useful to their audience.

  4. 4

    Agree the link

    If it makes sense for both sites, agree where and how the link will be added. Nothing is placed automatically.

  5. 5

    Confirm it is live

    Submit the page carrying the link and we check it is really there. Once both sides confirm, the swap completes and counts towards your record.

Collaborate on articles before they go live

When one of you is writing a guest post or a new article, you agree on what it should cover, read the draft, and talk it through on the swap chat.

  1. Brief agreed

    Before a word is written

  2. Draft written

    By whoever is publishing

  3. You review it

    Approve or request changes

  4. Going live

    We link-check for you

A draft arrives for review

Version 2

Choosing a strap changes how a watch wears more than most people expect. Steel suits a heavier case, leather softens a dress watch, and rubber is the only sensible answer for diving…

ApproveRequest changes

Every version is kept, so what was sent and what was asked for is never in dispute.

Swap chat

Happy to write it. Which page do you want the link on?

The strap guide, anywhere it fits naturally.

Draft with you by Friday.

Every swap has its own thread between the two owners. No email chains, and the conversation stays attached to the swap it belongs to.

Built for genuine website partnerships

AnyBacklink helps website owners find relevant sites and deal directly with each other. You stay in control of every link.

Verified ownership

Only verified site owners can list a website. No parked domains and no listing sites you do not own.

Relevance before metrics

Matches are based on shared topics, not Domain Authority, backlink counts or arbitrary SEO scores.

No automatic backlinks

AnyBacklink does not place, sell or broker links. There is no commission and nothing is added automatically. Any agreement is made directly between you and the other site owner.

Private network

Listings are kept inside the member area and blocked from search engines. Your site is not added to a public directory of websites looking for backlinks.

What happens after you agree

The part everyone worries about: publishing your side and getting nothing back.

  1. Step 1

    Both agree

    Nothing is owed yet. Either side can call it off, no mark against anyone.

  2. Step 2

    One link goes live

    We fetch the page and check the link is really there before it counts.

  3. Step 3

    Seven days

    The clock only starts once somebody has actually delivered.

Both published

The swap completes and both sides add one to their completed count.

Only one published

Whoever delivered can withdraw their link. The other cannot propose new swaps until theirs is live.

Completed swaps are shown on your listing. Missed ones are not shown to anyone.

Common link building questions

What is a relevant backlink?

A link from a site covering a related subject or serving a similar audience. A cycling gear site earning a link from a bikepacking publication is worth considerably more than the same link from an unrelated business directory, because a reader of one is plausibly a reader of the other.

How do I find backlinks from sites in my niche?

Tag your site with three topics and you will see every verified site sharing one, ranked by how much you overlap. Search any keyword directly if you want to go wider. Sites that have completed swaps before rank higher, so the people you find first are the ones who follow through.

How long does it take to set up an account and start finding backlinks?

A few minutes. Sign in with Google, GitHub or a link sent to your email, then add your domain with a short description and three topics. The only part that varies is proving you own the site: uploading the file we name for you to your site root is checked the moment you click, a DNS record can take a little longer to appear, and connecting Search Console is instant if the property is already in your account. Once you are verified, every site sharing your topics is there waiting.

Do link exchanges still work as a link building tactic in 2026?

Yes, when the sites are relevant to each other. A backlink from a site covering your topic, placed where a reader would click it, is one of the strongest ranking signals there is. What gets discounted is volume without relevance, which is why AnyBacklink matches on topic first and keeps the number of keywords per site small.

How do backlinks help a small business or blog rank higher on Google?

Google treats a backlink as a vote of confidence. When another site links to yours, it tells Google your page is worth reading, and pages with more of those votes from relevant sites tend to rank higher. For a small business or a blog you do not need thousands of them. A handful of links from sites in your subject area is often enough to move you up for local searches and long-tail terms, the exact phrases your customers or readers type in. That is the hard part when you are starting out, because those sites do not know you exist yet. AnyBacklink solves that by finding verified sites in your niche and matching you by topic, so you can agree a relevant link with a real owner instead of buying links or emailing strangers who never reply.

Will this improve my domain authority?

That is what it is for. Google ranks pages partly on the links pointing at them, and relevant backlinks are the kind that count. Domain Authority itself is a score made by Moz rather than something Google uses, but it tries to measure the same signal, so it usually rises as those links build up. Every site here is verified and matched to yours by topic, so the links you agree come from your subject area rather than wherever you could get one.

Should a backlink from an exchange be nofollow?

Either works, and it is worth agreeing up front. Google treats nofollow as a hint rather than an instruction, so those links can still count, and a nofollow link from a relevant site still sends real readers. Every proposal here states what each side gives and expects before anyone publishes, so you are choosing rather than finding out afterwards.

Do I have to link back?

Yes. A request is agreed between two owners and each side records where their link went live, so both are giving as well as getting. If you are looking for links without giving any, this is not the right tool.

Does AnyBacklink sell links?

No. There is no commission, no brokering and no payment of any kind between members. What you agree with another owner is between the two of you.

Can anyone see my site is listed?

Only signed-in members. There is no public directory, the member area is blocked from crawlers, and the database itself refuses to return another member’s listing to anyone who is not signed in.

Are the sites really verified?

Yes, before anything is listed. You upload a file we name for you to your site root, add a DNS record, or connect Search Console for that property. All three prove you can actually make decisions about the site.

More questions? Read the full backlink guide for straight answers on link building, exchanges and what to ignore.

Ready to find sites in your niche?

Add your site, choose three topics, and see who you match with. Whether a link genuinely earns its place is a decision nobody else makes for you.

Add your site

Free to join. No card needed.